Web Site Tool Kit


  • Read the entire “Web Site Tool Kit”. The guide contains of 5 pages only, including the Question Sheet.
  • By replying to our “Question Sheet” below, we (and you) will get a better understanding of what you are looking for.
  • Supply us with content (mainly text) for your web site.
  • We will Create a “content only web site” for approval, with no graphics or design to distract at this time.
  • We will supply you with a mock-up design of your web site.
  • When you have approved the mock-up design, we cut, paste and code your content into the template designed from the mock-up.

“Question Sheet”

We want to get inside your Company!

Please use this questionnaire to give us a better idea of your marketing goals and what image you want to project with your new web site.

  1. Contact details.
    1. Primary contact:
    2. Mobile phone no:
    3. Email:
  2. Your Company
    1. What is your company name?
    2. What name will you use for your web site?
    3. List some of your competitors and their web site addresses.
  3. Strategy
    1. What goals and business needs do you have for your web site?
    2. How would like you to differentiate your company from your competitors?
    3. Describe the main message you want to communicate
  4. Audience
    1. Who is the target audience?
    2. What would be the first thing most visitors would be looking for?
      1. if possible make a list of items you believe your customers will be looking for in order of importance.
  5. Branding
    1. What mandatory brand elements must be included on each page?
  6. Site Structure
    1. What main menus would you like to have?
    2. How many pages will your web site have (estimate)?
  7. Design
    1. You may have seen a web site that you found appealing. Do some research and tell us why you like certain web sites!
    2. Do you have a desired look and feel?
    3. Which colour scheme and types of images would you like to use to convey your company image.
  8. How do you want the user to perceive your site?
    1. Fun, cutting edge, colourful, clean and simple, etc.?
  9. Time Line
    1. When is your web site required to be ready?
  10. Maintenance
    1. How often do you expect to update the content of your web site?